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👋  Hi there, I'm Thomas.

I'm a Senior Content Designer specializing in scalable UX content across complex systems, AI, and a wide gamut of human-centered product experiences. Simplifying complexity and navigating ambiguity are my superpowers.


For the past eight years, I’ve applied my passion for content design and storytelling into memorable user experiences that drive engagement, build trust, and spark delight.

beyond

CRAFTING COPY

My approach toward experience design reduces friction, increases clarity, and builds trust. I see content as the connective tissue of a product. Partnering with product, design, engineering, research, and compliance isn’t just collaboration. It’s how I build systems that last.

By creating frameworks rooted in systems thinking, I create a shared understanding of content that scales as the product grows, keeping the experience clear, consistent, and conversational.

 

For me, content isn’t a final layer; it’s a strategic driver. It shapes the vision, guides growth, and ensures every choice we make today still works tomorrow.

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I'd love to apply my craft and passion to your next project (and every project thereafter, let's do this).

Brands I've Worked With

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Endorsements

I had the pleasure of working with Thomas at Rocket. From day one, he made it clear that he brought a level of dedication, thoughtfulness, and quality that elevated every project he touched. He’s one of those rare people who is not only deeply knowledgeable in content design and content strategy, but also able to translate that knowledge into actionable, meaningful results – and guide others toward the best possible decisions.

Thomas has an incredible ability to advocate for users while also keeping business goals in sharp focus, striking a balance that many strive for but few achieve. He’s also personable, supportive, and always willing to lend his time or insight to help a teammate work through a challenge. What impressed me most about Thomas is his near-instant recall of product details and history, and the way he was able to serve as a true product SME.

Simply put, Thomas is one of the best at his craft!

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Sarah DeGeorge
Lead Content Designer

Thomas is a powerhouse content designer and exquisite product collaborator. His peers and partners deeply trust him as someone who will wear whatever hat is needed to get to the best possible outcome. His content craft is excellent – from strategic thinking to brand/user voice/tone alignment to final output polish. At the same time, his mature perspective, patience, and humility leave him open to feedback and always looking for areas of improvement. He’s also passionate about building others up, as demonstrated by his commitment to peer and intern mentorship. When I was his direct leader, Thomas would often tell me that he just wanted to be where he could be most helpful. I can’t wait to see who will be lucky and wise enough to be Thomas’s next design partner.

Virginia Baeta
Content & Design Leader

I’ve had the privilege of working with Thomas on a number of features, and he always made the process feel easy and collaborative. He’s not only a strong writer but also a sharp content strategist who knows how to make complex ideas simple and impactful. He really understood the business impact of our work as well.

I also learned a ton from Thomas about native mobile principles—his design instincts are so strong that he could easily be a product designer if he wanted to. And beyond his skills, he has a great personality that makes collaboration both productive and enjoyable.

Any team would be lucky to have him.


Ben Vandelinder
Senior Product Designer

Career Timeline

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© 2025 Thomas Smak

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